WHAT ANALYTICA CAN DO FOR YOU
Advise you and provide you with assistance to improve your strategy and your performance (sales, innovation, communication, prevention, marketing…).
By selecting and applying the most appropriate techniques from behavioural sciences to reach your objectives.
Objective, scientific and evidence-based knowledge of psychology is essential to influence behaviours with maximum impact and efficiency.
4 reasons to be working with ANALYTICA
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OR HERE: Morgan.David@cabinet-analytica.fr
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TALKING ABOUT BEHAVIOURAL SCIENCES
Behavioural sciences gather various disciplines such as cognitive psychology, social psychology, behavioural economics and so on… The aim of behavioural sciences is to understand and predict human behaviour as influenced by various factors. Thus, environment, context, people’s personality and individual preferences can all affect behaviours and impact decisions.
Understanding which factors affect people’s psychology and behaviour at a given moment is essential. It enables us to recreate the conditions and the situation that is likely to generate desired behaviours. This way, psychology and applied behavioural sciences are a powerful and efficient tool in any situations where influencing behaviours is crucial.
Our solutions are efficient because we use knowledge and techniques which validity has been scientifically and experimentally proven. This is our guarantee that you will be provided with the best and most efficient services available with regards to current knowledge from behavioural sciences.
The success of your strategy cannot be left to current trends or professionals’ opinion. For this reason we strictly use objective knowledge and reliable techniques from academic sources. We bring to you the best from Research & Development centres all over the world.
As we wrote about it in one of our blog articles (here), psychology and behavioural sciences offer lots of potential applications. For instance, neuromarketing consists of taking into consideration the way customers make decisions. This customer-centric perspective allows us to build impactful marketing and selling offers that generate more sales.
Behavioural economics and nudges aim to affect decisions and behaviours in public spaces at a large scale. To this end, we create small contextual modifications that are known to affect people’s perception, thinking, decisions and behaviours.
Communication and prevention processes can also benefit a lot from psychology and behavioural sciences. To communicate effectively, it is indeed essential to understand how prevention and promotional messages will be perceived, interpreted and will affect behaviours (examples here).
Customer-experience (CX) and user-experience (UX) consist of making purchase experience flowing and lined up with clients’ cognition and preferences. It comes down to anticipating the way they perceive and treat information, and adjust their behaviour accordingly.
Whatever situation you want to influence behaviours in, ANALYTICA has a solution that will be tailored to your needs, and applied with all the accuracy and efficiency applied psychology and behavioural sciences can offer.