ANALYTICA BEHAVIOURAL SCIENCES’ BLOG
Consumer studies & neuroscience: using cutting-edge techniques, PART 2
1 Comment
/
What neuroscience techniques can be used to improve the efficiency…
CogniPackaging: packaging efficiency boosted by neuroscience
Logo position, colours, font, shape and symmetry of the package,…
Customer studies & neuroscience: using cutting-edge techniques
What neuroscience techniques should be used to improve the…
Neuroscience applied to marketing & sales, what are we talking about?
Among current marketing and sales innovations, neuroscience…
How to predict young footballers' future performance
Only about 0.5% of academies’ players reach their club’s…
How to improve customer studies with behavioural sciences?
Customer studies... Let’s face it: customers do not say…
Using neuromarketing & customer psychology to improve selling processes
In a former blog post, we explained how…
How to increase prices without decreasing sales: 1) Psychological prices
Setting high prices without impeding sales is the…
How to use neuromarketing & customer psychology for product design & packages?
Product designs & packages are often conceived…
Why psychology is essential to your marketing strategy
For some companies and some marketers, psychology…
9 psychological effects that can ruin your communication campaign
Communicating is not enough to influence people.…
Smart City & Behavioural Sciences: two sides of the same coin?
Why and how Smart City and…
Interview about neuromarketing with Morgan David
I have recently been interviewed about neuromarketing…
CogniMenu: an innovative service to boost UK restaurants’ sales
Restaurants commonly have two options to increase their benefits:…
