Influencing behaviours, promoting change

CONSULTANCY

We provide advice on your communication strategy for you to reach your objectives.

We use our expertise in behavioural sciences and psychology to help you design the best intervention intended to efficiently promote change, compliance and transformation.

INTERVENTIONS

We run interventions in any situations where influencing behaviours is a crucial aspect of your strategy.

We perform behavioural interventions intended to trigger psychological and behavioural mechanisms that are essential to change, persuasion, compliance and influence.

COMMUNICATION & INFLUENCE, OUR TECHNIQUES

If you read this, you must already be convinced that approaches based on rewards and punishment do not produce any long-term behavioural change. And you are right!

ANALYTICA only uses scientific techniques from behavioural sciences and social psychology. Our distinguishing feature is our capacity to adjust the most appropriate scientific techniques to help you reach your objectives successfully.

which methods to use to influence behaviours

We do not, like others, adjust your challenge to a predetermined service. Conversely, we adjust scientific techniques to your challenge to help you reach your objectives in terms of transformation, compliance and change.

We use various techniques from behavioural sciences. For instance, nudges and behavioural economics help influence people’s decisions at a given moment on a large scale. Social psychology and engaging communication aim to modify behaviour at a smaller scale, but over the long term.

WHY CHANGE & TRANSFORMATION NEED PSYCHOLOGY

We recently published a blog article about the psychological effects that ruin communication campaigns. Such communication mistakes are observed on a daily basis. For instance, instead of reducing uncivil behaviours in public spaces, posters (like the one on the right) are inefficient at best, and counter-productive at worst… Indeed, there is scientific evidence to support that this type of content may increase anti-social behaviour.

Communication and transformation efforts are currently dominated by two trends. The aesthetic trend, taken up by communication agencies, puts the emphasis on forms, art and aesthetics. The informative trend proposes that it is sufficient to inform targets about good practices to generate change.

In both cases unfortunately, outcomes are often disappointing because they ignore the scientific approach that focuses on peoples’ psychology and behaviour.

How can one expect to convince, persuade and generate change when the way people think, make decisions and behave is not taken into account nor anticipated?

PSYCHOLOGY APPLIED TO COMMUNICATION & TRANSFORMATION

Applying psychological principles to communication and transformation enables to line up your objectives and your target’s psychology and behaviours. As shown on the photo (to the right), suggesting an action is not sufficient to convince and influence people!

Social psychology and behavioural sciences provide many techniques whose efficiency on transformation and change has been proven.

ANALYTICA Communication & Influence uses scientific techniques which are the most appropriate for your challenge to influence behaviours and generate change, compliance and transformation efficiently!