For some companies and some marketers, psychology is nothing but abstract science. Yet for the most informed ones, it is an innovative opportunity to understand and reach their target in an efficient way. THE ISSUE The challenge faced by marketing and sales campaigns is to accurately assign customers to different profiles. Campaigns thus either reach […]
Communicating is not enough to influence people. Many communication campaigns are an objective failure. This is because providing information is insufficient to persuade and convince. It is crucial to take the psychology of any campaigns’ target into account for messages to be influential. Yet this fact is often ignored in favour of aesthetic and […]
Why and how Smart City and behavioural sciences are meant to collaborate in the close future. WHAT IS A SMART CITY? Urbanization has never been spreading so quick. The percentage of people living in cities is increasing every day (50% worldwide and 77% in Europe). An ever-growing population […]
I have recently been interviewed about neuromarketing by Salomé Ficarelli, a student of the master in Communication & Marketing of ISCOM in Lyon, France. Definition, techniques, examples, strengths, limits… everything you have ever wanted to know about neuromarketing without asking…! I leave you to discover the transcription of this interview and thank Salomé for soliciting […]
Your restaurant’s menu is your number 1 generator of meals’ sales. Menus and display boards have unexploited sales potential which menu engineering can optimise. Largely ignored by traditional marketers, this innovative tool generates a substantial improvement in restaurants’ average orders and margins. What is menu engineering, then? And how does it work? […]
Restaurants commonly have two options to increase their benefits: to reduce their costs or to increase the amount of the average order. Building on the latter option, CogniMenu genuinely boosts restaurants’ sales with an innovative, yet simple and efficient solution that uses neuromarketing techniques. Proposing good products does not automatically translate into effective […]
Offering great services and great products is rarely enough to generate sales. The reason for this lies in our brain. As functional as it is, our brain does not always act in a rational way! Our brain uses precise rules when collecting, processing information and eventually taking decisions. Neuromarketing consists of taking […]