CogniMenu: an innovative service to boost UK restaurants’ sales

Restaurants commonly have two options to increase their benefits: to reduce their costs or to increase the amount of the average order. Building on the latter option, CogniMenu genuinely boosts restaurants’ sales with an innovative, yet simple and efficient solution that uses neuromarketing techniques.

Proposing good products does not automatically translate into effective sales. This is true in the catering and hospitality sectors as well as in many others. As passionate as the chef can be, and as delighted as clients might feel, managing sales effectively is of utmost importance to a restaurant owner. This requires anticipating and responding appropriately to customers’ expectations and behaviour which is an aspect of the selling process that is all too often missed by restaurant managers. Not much of a surprise, given that restaurant owners cannot simultaneously be chefs, managers, salespeople and marketers…

Based on these statements, CogniMenu has been created to help restaurant managers access a hitherto unexplored source of profit: their menu!

HOW DOES IT WORK?

From our experience virtually no menus are optimised in a way to make the best of what restaurants offer. Generating benefits through sorting out these lost sales opportunities is what CogniMenu provides.

CogniMenu uses the latest techniques from neuromarketing to anticipate customers’ psychology and behaviour, thus improving their experience as well as increasing restaurants’ profits.

The good news is that these techniques are easily applicable and very efficient: we reinvent the structure, organisation and presentation of menus, the labelling of meals, and optimise prices. For example, carefully laying out meals under several sub-categories can improve orders and sales up to 25%. Also, improved meal labelling can increase sales by 27%!

CogniMenu’s process of sales’ improvement goes through the following three steps:

1) We identify priorities, objectives and opportunities to be explored with the restaurant manager

2) We provide a new optimised version of the restaurant’s menu.

3) You enjoy a rise in both your clients’ average order and your average margins.

In addition, personal support in the application of an individualised and powerful sales marketing strategy can be offered.

See how CogniMenu has been efficient with our latest client:

Optimising menus to boost sales is easily applicable and a common technique in some countries, like the US. In the UK though, there is not any innovative service like CogniMenu!

To find out more about CogniMenu:

Web page: www.cabinet-analytica.fr/en/cognimenu_uk/

Email address: morgan.david@cabinet-analytica.fr

Twitter: @CogniMenu_UK

Phone: +33 651 402 001