NEUROMARKETING has a higher demonstrated impact than traditional sales & marketing techniques,
we bring this cutting-edge expertise to you and your business
1) ASSISTANCE & CONSULTANCY
We assist SMEs and bigger companies in the conception of a more powerful sales and marketing strategy. Our evidence-based techniques rely on four pillars: pricing, customer experience, neuromarketing and selling techniques.
Our innovation “PsychoSegments” is a revolution. “PsychoSegments” generates more sales by tailoring marketing and sales content to target’s psychology.
2) OUR EXCLUSIVE SERVICES
We have developed innovative and exclusive services that enable our clients and their business to take advantage of the power of neuromarketing.
Our most recent services are CogniMenu, a new generation menu engineering service intended for restaurants, and CogniSales, providing support and assistance for shop and retail businesses to build an effective sales and marketing strategy.
SALES & NEUROMARKETING
1/ ASSISTANCE & CONSULTANCY
Do you believe that alternative marketing and sales content should be adjusted to diffent types of target? If yes, then “PsychoSegments” is essential for you.
Our innovative technique “PsychoSegments” enables you to reach your target efficiently by tailoring your sales and marketing content to its psychology and behaviour.
Improving your selling strategy can be done following 3 steps: 1) Assessing your target’s psychology; 2) Adjusting your sales & marketing content; 3) Optimizing impact towards target.
Traditional marketing segments are not accurate nor distinctive enough to generate high-impact and efficient sales and marketing content. PsychoSegments currently is the most efficient and impactful technique to help you reach your target with accuracy.
For instance, in 2017, a scientific study showed that the sales of mobile applications had been increased by 79% as advertising content was tailored to target’s personality.
For more information about PsychoSegments, read our blog article “Why psychology is essential to your marketing strategy”
PsychoSegments explained in 1’48” (English subtitles available)
2/ OUR EXCLUSIVE SERVICES
CogniMenu is the first new generation menu engineering service intended for restaurants.
Our goal is to improve average spending, increase average margins and restaurants’ profits. We do this by reinventing the layout and content of restaurants’ menus and by anticipating how customers choose meals.
CogniMenu has been developed using various techniques such as pricing (price optimization), customer experience, and neuromarketing.
A freemium version is available for you to assess how efficient your menu is at generating sales. 100% free!
CogniSales is an exclusive and innovative service developed to help B2B, B2C and retail companies, physical and online shops to improve their sales and marketing strategy and raise profits.
Through regular meetings and advice within your premises or online, we improve selling efficiency, customer experience and profits.
Our support relies on 4 pillars aimed at raising your profits: 1) pricing (price optimization); 2) selling techniques ; 3) neuromarketing and 4) customer experience.
CogniPackaging is the 1st neuromarketing tool aimed at improving your packaging’s efficiency. Packaging details (packet shape, colours, font type, logo, specifications…) have a large influence on product perception by customers.
At ANALYTICA’s, we use scientific evidence about this influence on consumers’ psychology. We provide assistance in the conception of your packaging to align its perception by customers with your brand’s values and your marketing strategy.
Also, we can perform customer studies based on behavioural science and neuroscience to assess your packaging’s performance. Our techniques overcome the biases of traditional customer studies and help reveal hitherto inaccessible insights.
OR HERE: Morgan.David@cabinet-analytica.fr
OR THERE: +44 7719 659 226
OUR SALES & NEUROMARKETING PARTNERS
At ANALYTICA, our priority is to deliver high-quality tailored services. To this end we have developed partnerships with carefull-selected companies in order to provide you with the best and most appropriate assistance we can.
ANALYTICA’s partners show a wide array of skills, complementary to ours, to bring added value to your business through relevant and powerful interventions.
OUR BLOG ARTICLES
OUR EXPERTISE
