Predict the real impact of your packaging on customers
THE INNOVATION: ‘COGNIPACKAGING’
WHY WE CREATED COGNIPACKAGING
HOW DOES IT WORK?
We use the most recent scientific findings from consumer psychology to advise you on the conception of your packaging
We create and perform online and/or physical consumer tests that assess the impact of your packaging on people’s psychology
Using test outcomes, we provide advice on the choice and adjustment of your packaging strategy
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WHAT IS THE DIFFERENCE BETWEEN COGNIPACKAGING & TRADITIONAL CONSUMER STUDIES?
OR HERE: Morgan.David@cabinet-analytica.fr
OR HERE: +44 7719 659 226
WHO WE ARE
Founder & director of SYMETRIS
Bruno assists businesses and organizations in making decisions related to marketing and customer relationships. In the past, he has led and perform numerous qualitative and quantitative BtoB and BtoC studies, with demonstrated experience on the field. Bruno has developed specific skills in the fields of energy resources, food industry, tourism and satisfaction surveys.
SYMETRIS is a marketing institute which team members show 15+ years of expertise in the field of marketing studies and opinion surveys. SYMETRIS provides its expertise both to perform studies and to generate clear recommendations.
Morgan uses knowledge and techniques from behavioural sciences to improve the sales and marketing’s performance of businesses. Awarded doctorates in behavioural sciences, Morgan provides innovative advice and assistance grounded in consumer psychology.
ANALYTICA is a consultancy agency founded in France in 2016, and based in the UK since 2018. ANALYTICA has developed innovative services in the field of neuromarketing, such as CogniMenu, CogniSales and PsychoSegments.
FIND OUT MORE ABOUT CONSUMER PSYCHOLOGY
TALKING ABOUT COMMUNICATION…
At ANALYTICA, we are experts in applying neuroscience and consumer psychology techniques to marketing. Our experience often leads us to notice communication mistakes and mispractices. These are details that we know will affect consumers in a way that is opposite to the initial expected intent. We started writing blog articles about it. We explained how and why some communication and marketing strategies are meant to fail, and how some campaigns actually end up promoting behaviours they aimed to prevent in the first place. For instance by encouraging alcohol consumption in young adults!
We are convinced that neuroscience can improve the efficiency of marketing strategies. We first created CogniMenu. CogniMenu is a powerful menu engineering tool. Its goal is to improve restaurants’ benefits by optimizing their menus based on how customers make order decisions. Our second service was CogniSales. CogniSales improves physical and digital points of sales’ selling efficiency through 4 levers. Namely pricing, neuromarketing, selling techniques and customer experience.
THE STORY OF COGNIPACKAGING
Following the success of CogniMenu and CogniSales, we created CogniPackaging. CogniPackaging relies on basic observations. Packages are full of details that influence consumers’ perceptions, representations and judgments. This influence has been documented by many rigorous scientific studies. They contain theoretical and objective evidence about how to adjust packages’ design to people’s psychology. They also aim to improve communication about one’s product and claims.
CogniPackaging makes decades of scientific research about the impact of packages on consumer psychology available. We advise you when you are conceiving your packaging. We then create and perform customer studies based on neuroscience. Thus looking for insights and information that are not accessible through traditional customer studies.
At ANALYTICA, the company that created CogniPackaging, we possess more than 10 years of experience in the field of behavioural sciences. This expertise is now applied to marketing and sales. We made ours the values of professionalism, reliability and excellence.
So as to provide high quality services and satisfy our clients, we have surrounded ourselves with reliable partners. This ecosystem involves communication, digital marketing and webmarketing agencies, and consultancy companies.
Finally, all the knowledge and techniques that we use are strictly borrowed from scientific research published in international peer-reviewed journals. For reliable and powerful results, we do not rely on our intuition or on luck, but on scientific and objective data.
We want your packaging to faithfully reflect the values and claims that define your product. We know that your packaging is the outcome of a long-planned marketing strategy. Market trends, consumer preferences, customer studies… Claims are not emphasized at random. Despite that, there often is a gap between your product’s claim and values, and their perception and judgments by customers. CogniPackaging has been created to relate the two.
We provide advice about the smallest details of your packaging (shape, colours, claims’ formulation, font, logos, layout…). These details have been shown by scientific studies to unconsciously impact consumers’ perceptions and opinions.
Also, we perform neuroscience-based experimental studies about how alternative packages affect customers’ psychology. These studies often take the shape of improved A/B tests. We use cutting-edge neuroscience techniques to provide you with results that are more powerful and reliable than with traditional customer studies. Our tests allow you to make informed decisions about your packaging strategy. This goes hand in hand with anticipating customer behaviour. Our studies provide objective evidence about the extent to which the claims of your packaging and their perception & understanding by the consumer align.
We wish to be your personal scientific advisors. We are sharing our expertise with you and are advising you with reliable and objective recommendations. We work with you from packages’ conception through to its launch on the market. Depending on your needs, we can interact with any collaborator involved on the project. We can work with in-house or external communication agencies during the whole conception phase. If needed, we also provide graphic design expertise thanks to our communication agency partners.
Customer studies based on behaviour sciences provide reliable and objective results. You will be delivered raw data as well as accurate interpretations about customers’ perception and understanding of your packaging.
As experts in neuroscience applied to marketing and sales, we are experienced in advising industrial groups. We know how to speak the same language as you to make both our collaboration and your marketing strategy successful.
OR HERE: Morgan.David@cabinet-analytica.fr
OR HERE: +44 7719 659 226